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There's an old aphorism that is true for any business: It costs ten nowadays more than to acquire a new punter than it does to get rid of to an extant consumer.

What this money in lowland English is, it's easier and cheaper to put up for sale to somebody who previously knows and trusts you. This is honest for your eBay business freshly as much as for Sony or McDonald's or any opposite vast corp.

There are heaps ways to re-sell to buyers who've previously bought from you on eBay. Here are basically a few methods that I use:

• I created a petty pictographic interrogative potential buyers to add me to their "Favorite Sellers" record. I add that graphical to all of my listings in the write-up.
• I use all of eBay's crosswise elevation tools. They fashion it so easy, I'd be off the deep end not to. In your My eBay section, sound on the correlation at the nigh that states "Marketing Tools." Then clink on "Cross Promotions."
• Also on the Marketing Tools page, at hand is a relationship to "Favorite Seller Top Picks." I set that predilection to "Automatic Selection." This allows eBay to add any of my items to their weekly emails. Everyone who has supplementary me as a Favorite Seller will see numerous of the items I'm commerce that time period. Setting it to planned relieves me from having to bring to mind to go in and selection unmistaken items both week, tho' you can do that by location the penchant to "Manual Selection."
• Another verdict on the Marketing Tools page is "Promote Similar Items." This allows eBay to cultivate my items with other eBay seller's items in emails and on stoppered portion pages for futile bidders.
• I custom my "End Of Auction" emails. eBay sends out an mechanical email to all ahead applier. Did you know you can tailor-make that email? And you can ask your purchaser to add you to his favorites or channel him to else items you have for marketing. To do this chink on the "Customize End Of Auction Emails" on the Marketing Tools page.

As you can see, eBay offers scads of Marketing Tools that you can use speedily and easily to mushroom your income. And, if you have an eBay store, they speech act even more than. For instance, I send out a advert beside all point I've sold, outright next to my logo and collection URL and, you guessed it, an missive to the emptor to add me to his favorite player. eBay offers retail store owners a instrument to make up that flier next to a few plain gnawer clicks.

Carve out a few circumstance to pass in eBay's Marketing Tools band. It's well cost it.